Our Story
KBToysverse founders Marc and Marianna first crossed paths at KB Toys® in 1996, where she was an associate—soon to become an Assistant Manager—at the East Brook Mall (store #499) in Willimantic, Connecticut. One day, Marc walked in and asked the manager if they were hiring for the holiday season. He was thrilled to be brought on as a seasonal associate. The rest is history!
Working at KB Toys® was an incredible experience for the toy-collecting duo. The atmosphere was vibrant and exciting, and nothing beat the joy of helping customers find the perfect toy. Seeing familiar faces return to their store, knowing they could rely on an associate's product knowledge, was immensely gratifying. In today’s retail landscape, that level of service is all too rare.
Fast forward 29 years, and the "KB Toys® Couple" are keeping the dream alive with their Master Toy Licensing Agreement with KB Toys®. Partnering with KB Toys® has been a decades long dream of theirs, and when they heard the announcement in 2018 about KB Toys® making a comeback, Marc and Marianna were elated!
And now the duo is on a mission to reignite the magic and nostalgia of KB Toys®! Through officially licensed products and immersive events, their venture is shining a spotlight on this beloved brand’s comeback. Like many of you, Marc and Marianna are longtime fans with a family of their own now. Their ultimate dream is to see KB Toys® stores open their doors once again, inviting new generations (like their young daughter Scarlett) to step into those vibrant aisles and experience that same childhood wonder for the first time.
Everyone at KBToysverse is thrilled to share with you, fellow KB Toys® fans, insights about the future of this iconic toy store, new products, fun stories from KB Toys® alumni, and of course, all things KB Toys®. Here's to a successful comeback and a playful future!
Our mission is simple: rekindle the joy of visiting KB Toys® at the mall. We create officially licensed KB Toys® events, toys, apparel, collectibles, and original comics—each designed to capture that feeling of stepping into a toy wonderland.
We envision a world where KB Toys® has made a successful comeback, and every day holds the possibility of a new discovery—just like it once did in those mall aisles. Through engaging KBTX pop-up events, weekly nostalgia blogs, and community partnerships, we aim to keep the spirit of play alive forever.
From new KB Toys® products to immersive KBTX pop-up events, there’s always something new to explore. Subscribe to our newsletter for early updates, behind-the-scenes stories, and special giveaways.